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    Ohio Studio
    by ArrowHiTech

    Logos with hidden meanings that will make you look twice

    05th Feb

    Your logo is your hardest-working brand asset. It’s your public face, tasked with showing and telling the world who you are, what you do and whom you’re for. That’s a lot to fit into one image, so clever designers often use “secret compartments” to communicate everything—and create mesmerizing logos with hidden meanings. Below, we’ve gathered… Continue reading Logos with hidden meanings that will make you look twice

    Your logo is your hardest-working brand asset. It’s your public face, tasked with showing and telling the world who you are, what you do and whom you’re for. That’s a lot to fit into one image, so clever designers often use “secret compartments” to communicate everything—and create mesmerizing logos with hidden meanings.

    Below, we’ve gathered some great logos with hidden meanings to show you the different ways to turn a seemingly straightforward logo into the visual equivalent of a hollowed-out book that contains a treasure map. Make sure you look twice, because sometimes your first glance doesn’t tell the whole story.

    Logos with hidden meanings

    FedEx logo

    You’ve seen logos with hidden meanings lots of times before. And with the famous ones, you probably already know what those hidden meanings are. The most well-known example of a logo with a “secret” component is probably the FedEx logo. See the arrow between the E and the X? Now you’ll never be able to “unsee” it.

    Logos that use insider information

    VAIO logo

    In some logos, the hidden message is an in-joke for certain audiences. To everyone outside those audiences, the logo still works, but it might just look like an abstract design or another familiar image.

    Look beyond the letters

    Tostitos logo showing two people sharing a chip in the middle

    You don’t need to add multiple layers or Easter eggs to create logos with hidden meaning. You can simply use what’s already there, like the letters in the brand’s name. Tostitos does this with the small party scene in the middle of their wordmark: two friends sharing chips.

    Ready to design your own genius-level logo?

    Logos with hidden meanings are not only clever and entertaining, they also make your audience feel like they’re part of a club and give them the pleasure of having solved a little puzzle. They work especially well if you want your logo to express several things at once. A logo that contains a hidden message makes people take a second glance and remember it.

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