Different types of websites
As a designer or small business owner, you need to be familiar with all the different kinds of web pages out there, so you can decide which will meet your needs. Studying what competitors chose and conducting testing allow you to create the perfect format for each brand and their customer base. Here are some… Continue reading Different types of websites
As a designer or small business owner, you need to be familiar with all the different kinds of web pages out there, so you can decide which will meet your needs. Studying what competitors chose and conducting testing allow you to create the perfect format for each brand and their customer base. Here are some different types of websites:
The homepage is your site’s main hub and serves as the face of a brand. Your homepage helps site visitors get to different areas of the site, and it can also serve as a conversion funnel. Because most people come to you through your homepage, this is where design matters most.
2. Magazine websites
A magazine website features articles, photos and videos that are informational and educational. In the last twenty years, the magazine industry has changed from a print-only platform to largely digital format. The magazine website type works well for informational websites, particularly publications from universities and organizations.
3. E-commerce websites
An e-commerce website is an online shopping destination where users can purchase products or services from your company. A robust e-commerce web page makes it easy to browse products, filter by categories, highlight special sales and make purchases. An easy way to get started is through a full-solution, e-commerce platform like Shopify or Squarespace. Your team can easily update online inventory and list new products.
A blog features regularly updated articles, photos and videos. Blogs started with more casual, personal content compared to magazines. But since then, the lines have blurred, and now it’s extremely common for major brands and businesses to have their own blog. Adding expert content improves the overall credibility of a company or an individual.
5. Landing pages
A landing page is a specific page type created for a marketing campaign that drives visitors to take a specific action. The content on a landing page should be limited and point toward the call-to-action (CTA) you’d like the user to take. Allow plenty of white space around your CTA and save elements not related to the purpose of that campaign for other pages.
6. Social media websites
There are approximately 2.77 billion people on social media with dozens of different platforms available. No matter who your target audience is, you’ll probably find them on Facebook or Twitter or Instagram or Snapchat or LinkedIn. Go for a consistent look across all your social media pages and web pages, so users instantly know your brand is behind the page. When creating content, focus on things that have a high potential of being shared on social media, such as entertaining videos, infographics, memes, in-depth reports and free offers.